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URL rewriting is the process of modifying a web address so that it appears in a more user-friendly format, or redirect a user from an old URL to a new one. A URL rewriting tool is a software program that allows users to modify their website's URLs to make them more search engine friendly, or to redirect traffic from an old URL to a new one. This can be done by adding or modifying the .htaccess file on a server running Apache or by using a plugin or module in a content management system (CMS) like WordPress. These tools can also be used to create "vanity" URLs, which are shorter or more memorable versions of a web address.
